FRX Polymers Selects YourPRcompany.com For Edutainment Campaign
NEW BEDFORD, MA | February 12, 2015 – YourPRcompany.com (YPRC), a New Bedford based business consulting firm, today announced that it has been selected by FRX Polymers Inc. of Chelmsford, MA to launch an entertaining educational campaign about its phosphorous based plastic flame retardant, Nofia. Nofia is currently available for use in synthetic hair fibers like hair extensions and other industrial applications.
“YPRC is distinctively positioned to represent FRX in this primary market,” said Marc Lebel, CEO of FRX Polymers Inc. “The fiber market is a promising one for FRX and we want this campaign to present Nofia to users of synthetic fibers like, wigs and weaves, in a unique and interesting way.”
As the firm selected to present Nofia to the synthetic hair market, YPRC will work with FRX to convey key brand messages and manage media relations for the campaign. The edutainment campaign is set to be announced on February 16 in the week leading up to a prominent hair and beauty show, in Atlanta, GA.
“FRX is leading the field in providing a bromine-free flame retardant,” said J. Abra Degbor, Principal of YourPRcompany.com. “We are delighted to partner with a groundbreaking company in this sector.”
About YourPRcompany.com LLC
YPRC, established in 2013, is a business consulting and communications firm lead by an African-American woman. YPRC provides clients with strategic thinking and program execution across a range of public relations, business improvement and digital strategies.