Click the link below to read Adele Sweetwood's insightful research on "ChangeThis"
As many life-long marketers can attest, throughout our careers, we didn’t always know if what we were doing was actually working. When I was a new marketer more than 25 years ago, the profession functioned, for all intents and purposes, around concepts like the “four p’s” (product, price, package, and promotion) and as a primary support for the sales organization. We were simply communicating (usually in mass) with potential and current customers in order to feed them into a sales or renewal cycle. The early correlation was plain—if revenue was up, then marketing was doing its job. While moving the revenue needle is still a critical benchmark for many modern marketers, our positions are no longer solely about supporting a sales team with the basics. Naturally, marketing tactics have become more sophisticated, but our roles have really been redefined by the value of one word: data.
Click the link below to read Adele Sweetwood's insightful research on "ChangeThis"
Data Analytics (DA) is the science of examining data with the purpose of drawing conclusions about that information. Using a 'Build-Measure-Learn' approach our team uses the data analytics supplied by Google & Facebook to help companies and organizations make better business decisions and to verify or disprove internally existing models or theories. Check out our intake site: www.moreclickstoyoursite.net to net new ideas about achieving your business goals.
“Data is the only resource we’re getting more of every day,” said Christina Ho, deputy assistant
secretary at the US Department of the Treasury recently. Indeed, this resource is growing in both
volume and value. Properly managed, it can drive competitive advantage, separating organizations
that treat analytics as a collection of good intentions from those that industrialize it by committing
to disciplined, deliberate platforms, governance, and delivery models. -A Deloitte Publication
9-year old, Mikaila Ulmer of Sugar Land, TX
How did a 9-year old, Mikaila Ulmer of Sugar Land, TX, beat out the conglomerate giants such as Kraft, Coca-Cola, Pepsi, Procter & Gamble to land coveted shelf space and a million dollar contract with Whole Foods?
Her precocious response? “I don’t know? Do they make theirs with love?”
Her company, Bee Sweet Lemonade, is the beginning of a Lemonade empire in which the idea came from when she was stung by bees when she was just 4 years old — twice in one week.
“After that I would freak out about the bees — like overreact — and then my parents wanted me to do some research so I would be less afraid. And doing that research I found out how incredibly important pollinators they are, and that they were dying,” Mikaila said. “And I decided to create a product that helped save the bees.”
She dug up an old lemonade recipe from her great-grandmother’s cookbook, and added honey — her way of calling attention to the plight of honeybees.
Beekeepers have reported losing 42 percent of their colonies in the past year. That’s the second highest annual loss on record.
Scientists suspect pesticides may be behind the decline, which could threaten our food supply, since bees pollinate crops.
“The pesticides either get into their brain and they can’t find their way back to the hive, or they have the pollen with the pesticides and they feed it to the hive and then the whole hive dies,” Mikaila said.
She and her family started brewing BeeSweet for local events, then bottling it for a pizza shop. Within a few years they had a company on their hands.
“We donate a portion of the profits we make to organizations that help the bees,” Mikaila said.
Some kids her age might not want to give any of their money away, but she’s okay with it.
“It’s solving a problem in this world. That’s what keeps me motivated to do it,” she said.
Whole Foods Market heard about her efforts to save the bees and is now selling her lemonade in 32 stores across four states.
“She’s asking questions about logistics, what retail prices should be, or margins. She’s incredibly sharp,” Whole Foods’ Erin Harper said.
Mikaila’s family helps her run the growing business that is now on track this year to sell nearly 140,000 bottles.
Even with all this work, Mikaila’s parents try to give her time to be a 10-year-old.
“Every weekend she does something that she enjoys. It may be rollerblading this weekend, sleepover this weekend. You create a balance because she is working as hard as she is playing,” her mom said.
Mikaila said BeeSweet will debut two new flavors this summer.
She said seeing so many people buying and enjoying her lemonade makes her want to grow her business even more. So her work continues, with hopes to create a little more buzz for the bees.
Visit Mikaila’s site and show support: Bee Sweet Lemonade
FRX Polymers Selects YourPRcompany.com For Edutainment Campaign
NEW BEDFORD, MA | February 12, 2015 – YourPRcompany.com (YPRC), a New Bedford based business consulting firm, today announced that it has been selected by FRX Polymers Inc. of Chelmsford, MA to launch an entertaining educational campaign about its phosphorous based plastic flame retardant, Nofia. Nofia is currently available for use in synthetic hair fibers like hair extensions and other industrial applications.
“YPRC is distinctively positioned to represent FRX in this primary market,” said Marc Lebel, CEO of FRX Polymers Inc. “The fiber market is a promising one for FRX and we want this campaign to present Nofia to users of synthetic fibers like, wigs and weaves, in a unique and interesting way.”
As the firm selected to present Nofia to the synthetic hair market, YPRC will work with FRX to convey key brand messages and manage media relations for the campaign. The edutainment campaign is set to be announced on February 16 in the week leading up to a prominent hair and beauty show, in Atlanta, GA.
“FRX is leading the field in providing a bromine-free flame retardant,” said J. Abra Degbor, Principal of YourPRcompany.com. “We are delighted to partner with a groundbreaking company in this sector.”
About YourPRcompany.com LLC
YPRC, established in 2013, is a business consulting and communications firm lead by an African-American woman. YPRC provides clients with strategic thinking and program execution across a range of public relations, business improvement and digital strategies.
"A solitary fantasy can transform a million realities" ~ Maya Angelou
I have nearly 20 years of experience in various aspects of communication. I like to work on speaking skills because there are many important stories that need to be told and if we don’t work hard on how we tell our stories we risk not being heard and not making the necessary contributions that we can to our audiences, our community, the world.
- Abra Degbor, Principal, YourPRCompany.com
This commercial speaks to me in real, yet humorous way. Just as you can be unaware of something that has stained your attire and is distracting your audience. You may have communication tics or problems that you are aware of, but not sure how to correct - or you are unaware of them and they could be impacting you negatively.
'Contact us' and we will schedule a consulting session with you to determine how to improve your style. We can schedule a workshop if you would like us to assist a group.
Each SMART goal is further analyzed using the STAR technique. (This will be it for the acronyms for a while!)
Situation = Circumstances or state of events.
What’s going on? What’s the issue? What’s the goal?
This is the stage where we model the communication circumstance. We get a snapshot in time of the problem.
Task = Tasks – overall – needed to deal with situation.
What needs to be done to deal with the situation?
Here, we discuss options for dealing with the situation. We brainstorm possible solutions.
Action = Actions required to complete each Task.
What specific actions are needed for each of the tasks?
This is where we model the solutions to determine the approach that best fits the situation. Best fit varies by the unique circumstances the participant(s) bring to the table.
Result = Outcomes as a result of your actions.
What is the hoped for result? You review the results we present to you and you pronounce it “good” or we go back through the cycle. Sifting through the situation, tasks, and actions until we get the result you like.
Image courtesy of FreeDigitalPhotos.net
YPRC works with groups, businesses and individuals to help them present themselves in a way that benefits them.